Corporate Social Responsibility

First Group is proud to support the phenomenal Hillcrest Aids Centre Trust. We sponsor four beds every year, and in the past, we’ve held toy drives and bake sales and assisted with painting buildings and other tasks where we could. This year, for World Aids Day, we built scarecrows to brighten up the plant nursery alongside the incredibly talented Woza Moya crafters.

The team from First Group’s Selborne Golf Estate, Hotel & Spa, has answered an urgent appeal to help 24 families in the Pennington community. 
The call for support for the vulnerable families was made by the Pennington Community Watch and touched the heart of Selborne Estate’s Head Chef, Colleen Mulholland. Chef Colleen joined forces with Chef Danielle Venter of Unilever Food Solutions to do what they do best – supply delicious and nutritious food. Together with the Selborne Estate team, the two Chefs not only delivered 260 litres of soup but donations of toys, clothing, and bedding as well. “It was wonderful to see how the Selborne Estate team rallied together to help these families in whatever way they could,” says Chef Colleen. “The families were so appreciative. It was a wonderful reminder that giving – especially in these tough times – is not only about making a donation, but it is also about making a difference.”

One idea is all it takes to change the world for the better.

Our teams challenged each other to make the world just that little bit better. We’re proud to share with you that through the team’s generosity, significant donations were made to both Hillcrest Aids Centre Trust and East Coast Radio’s Toy Story initiative.

A day after the country commemorated World Aids Day, First Group, one of South Africa’s leading leisure groups, joined the Hillcrest Aids Centre Trust (HACT) for their candle-lighting ceremony to hand over 3 842 items donated that their staff had personally raised.