About First Group

First Group has been delivering superior customer experiences across its properties, including hotels, golf villas, all ​suite properties, resorts, apartments and chalets since 2004.

First Group is a private company serving customers throughout South Africa, the United Kingdom and Europe, and employs over 2,500 highly trained personnel, linked worldwide by sophisticated networks.

As Managing Agents for over 60 resorts internationally, First Group offers a wide variety of accommodation and conferencing options for both business and leisure travellers. First Group is committed to delivering a complete holiday experience to all customers, regardless of demographic, personal preference or interest.


“Our programme is based on creating and retaining great memories and experiences by engaging the various senses: Touchable finishes, therapeutic aromas, scintillating tastes, heart-warming music and soothing sounds.” Stuart Lamont, Group Chairman


Business Accommodation
Leisure Accommodation
Management Systems
Human Resources
Central Buying
Food and Beverage Operations
Holiday Rentals
Conference Co-ordination
Accounting Services
Financial Management
Collection Services
Property Maintenance
Golf Villa Management and Accommodation
Central Reservations and Property Management Systems
Sales and Marketing
Inventory Management
Property Design and Planning
Revenue Generating Strategies
State-of-the-Art Technology
Central Reservations
Signature Entertainment
Onsite and Offsite Management
Brand Building
Comprehensive Marketing Strategies
Housekeeping Services ​