At First Group, family holidays are made for laughter, connection and moments that matter - and no-one brings that magic to life quite like Fred First, our bright, eco-loving mascot.

Fred leads the fun at many of our family resorts across South Africa, turning every stay into an unforgettable mix of games, giggles and green goodness. From creative eco-challenges and colouring-in sessions to storytelling, beach adventures and daily dances, Fred helps little explorers discover just how amazing our planet is - one smile at a time.

When your child becomes part of the Fred First Club, they unlock a world of adventure, imagination, and planet-friendly play. Every activity is designed to spark creativity, build friendships, and encourage kids to care for nature in fun, hands-on ways - all under Fred’s cheerful guidance.

Your FREE Eco Goodie Bag!
Every new Fred First Club member receives a Fred First Eco Goodie Bag, packed with planet-loving surprises to enjoy on holiday and beyond. It’s Fred’s way of saying “Welcome to the adventure!” - and a reminder that even small choices can make a big difference.

Included in your pack:

  • Fred A5 Activity Book
  • Recycled Canvas Drawstring Bag
  • Recycled PET Water Bottle
  • Recycled Cap
  • Pencil Set
  • Sustainable Straw Set in drawstring pouch
  • Wrist Band

The Fred First Kids Club is a highlight of our holiday getaways, ensuring that your little ones feel special and well cared for! Choose one of our amazing resorts countrywide and BOOK TODAY!

Join the Fred First Club for a once-off fee of just R250 and unlock a world of eco-fun, creativity, and adventure! Every new member receives a Fred First Eco Goodie Bag bursting with planet-loving treasures to make every holiday more exciting. As a club member, kids can win prizes, join games, and dive into FUNtastic entertainment with Fred and friends across our family resorts. Fred’s always up for an adventure - leading eco-challenges, creative crafts, and laughter-filled activities that make caring for the planet feel like pure fun!

Meet the shake that’s as bold and bubbly as Fred himself! The Fred’s Freaky Shake is a sky-high swirl of bubblegum bliss - stacked with cookies, chocolates, and colourful sweets for the ultimate holiday treat. It’s fun, it’s over-the-top, and it’s pure Fred-e-licious joy!

Here’s the sweet deal:
The Freaky Shake is now an exclusive treat for Fred First Kids Club members only! Simply show your blue Fred wristband to order yours and the shake will be added to your bill.

Gather around - it’s Fred’s Story Time! At selected resorts, our favourite blue bird loves sharing his tales of travel, friendship and eco-adventure as part of the daily kids entertainment programme. Join Fred as he brings his stories to life with laughter, learning, and a little sprinkle of magic. Kiddies can listen, giggle, and even take part in the fun - because with Fred, every story is an adventure waiting to happen! Plus, Fred’s very own book series, inspired by his adventures at his favourite First Group resorts, is now available - perfect for bedtime reading or sparking a love of stories at home.

Get ready to move and groove with Fred’s Dance Party - the highlight of every little one’s stay! Each day, Fred gathers all his friends for a burst of laughter, music and energy as they dance to his favourite tune, “Follow the Leader.” It’s bright, it’s bouncy and it’s guaranteed to get everyone smiling from ear to ear. Have you joined the Follow the Leader Dance with Fred yet? Don’t miss it - it’s pure holiday happiness!

Fred’s a bit of a celebrity - our favourite friendly blue bird has his very own Facebook page and he’s always looking for new friends to join the fun! Follow Fred First on Facebook to keep up with his latest eco-adventures, fun challenges and family-friendly updates from our resorts. You can also learn more about the Fred First Kids Club and see what Fred’s been up to across South Africa!