Our very own kids entertainment club, Fred First, has proven to be an undisputed success. Our mascot, Fred, is a resident at most of our family holiday resorts and hotels in South Africa. Fred leads competitions and activities like colouring in, reading, daily dances, and other fun activities.

Once you have joined the Club you will receive a Fred Goodie Bag (valued at R325) that consists of:

  • Drawstring Bag
  • Membership
  • Lanyard
  • Activity Book
  • Crayons
  • Mini Fred
  • Sticker
  • Headband
  • Fred Watch
Blue bird mascot in feather headdress and lei, waving beside three illustrated story panels and text 'Story Time with Fred!'

As part of our daily entertainment programme, at selected properties, Fred, everyone’s favourite blue bird, reads interesting stories to the kiddies and you can take part in the fun by visiting him too! Fred’s new book series, about his adventures at his favourite places, has hit the shelves.

Blue bird mascot reading a picture book to seated children in a cozy exposed-brick hotel bar lounge during kids' storytime.

Fred is quite the celebrity; he has his own Facebook page. Our favourite friendly blue bird is always looking for new friends. Visit his Facebook page, learn more and join the Fred First Kids Club.

Blue bird mascot with yellow beak and feet on bright blue background, surrounded by like and heart icons and 'FRED!' text