Our very own kids’ entertainment club, Fred First, has proven to be an undisputed success. Our mascot, Fred, is a resident at most of our family holiday resorts and hotels in South Africa. Fred leads competitions and activities like colouring in, reading, daily dances, and other fun activities.

Once you have joined the Club you will receive a Fred Goodie Bag (valued at R325) that consists of:

  • Drawstring Bag
  • Membership
  • Lanyard
  • Activity Book
  • Crayons
  • Mini Fred
  • Sticker
  • Headband
  • Fred Watch
Blue bird mascot with floral headband, yellow beak and feet, beside three storybook covers and 'Story Time with Fred!' text.

As part of our daily entertainment programme, at selected properties, Fred, everyone’s favourite blue bird, reads interesting stories to the kiddies and you can take part in the fun by visiting him too! Fred’s new book series, about his adventures at his favourite places, has hit the shelves.

Blue bird mascot reads to attentive children in a cozy brick-walled hotel lounge by the bar — family storytime activity at La Côte d’Azur.

Fred is quite the celebrity; he has his own Facebook page. Our favourite friendly blue bird is always looking for new friends. Visit his Facebook page, learn more and join the Fred First Kids’ Club.

Blue bird mascot 'Fred' with yellow beak and feet against blue background, waving amid Facebook like and heart icons.